Mobile app

Mobile applications are increasingly popular among businesses and service providers. From banks and e-commerce shops to hotels and healthcare, there is almost no market where mobile applications haven’t proved their business value or established itself fundamental for effective customer engagement. How do you integrate your CX program in your mobile app?

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Key challenges

1

Convenience

Whether is placing an order, booking an hotel room or transferring money, it has to be smooth.

2

Contextual Information

The information provided must be relevant to any customer looking for your product or service.

3

User experience

The user experience has a direct impact on customer engaging more with your mobile app.

Our solution

Integrating RightCom XP™ feedback management tool with your mobile app will allow you collect real time feedback, analyzing the data collected from all user interactions, give you a holistic view of what works and what doesn’t in the customer journey and ultimately how to enhance the experience.

  • Direct marketing

    Through push notifications you're getting even closer to a direct interaction, and can build a close relationship.

  • Customer Engagement

    Having a chat feature within your app can really make a difference in the way you communicate with your customers.

  • Customer loyalty

    Customers who can easily access information or engage with your brand are more loyal.

  • Increased recognition

    The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

What are the risks?

Brand reputation

Brand reputation

Consumers always use their phone and value more the brands that offer a great mobile experience.

Low engagement

Low engagement

The risk of a lower customer engagement is high for companies without a CX on mobile app.

Loss of competitive edge

Loss of competitive edge

More and more companies of any size have a mobile application to be more close to the customers.

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